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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Public auctions and court distrainers auctions
Ondráček, Tomáš ; Štěpánek, Petr (advisor) ; Kostelanský, Ludvík (referee)
A creditor has the possibility to settle a claim not only with the help of a court distrainer, but also with a system of public auctions. In my opinion, the first option is much more used because the public does not know the advantages of public auctions. In my bachelor's thesis I compare the public auctions under the Act on Public Auctions to the court distrainer auctions under the Civil Procedure Code and Execution Procedure. In the first and second part I describe both auction systems. In the other part I highlight the major differences of both systems. In the last part I assess chosen elements, explain the advantages and disadvantages of both systems and suggest possible modifications for greater effectiveness of the auctions.
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Public auctions of the real estate
Laurinová, Denisa ; Neděla, Radek (advisor) ; Pastorčák, Jan (referee)
This bachelor's thesis deals with public auctions of the real estate. The main goal of this thesis is to make a comprehensive survey for a reader about function of the public auctions of the real estates. Basic terms, requisites and documents connected with public auctions of the real estate are included. It covers voluntary and involuntary public auctions. This bachelor's thesis also mentions advantages and disadvantages of this auctions and machinations occurring during the public auctions.
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Signification of Public Auctions on the Financing of Living
Richterová, Šárka ; Štěpánek, Petr (advisor) ; Koucká, Jiřina (referee)
Public auctions are one way of public negotiation, which leads to transition of property right or another right to the auction subject. All the process is based on the proposer's proposal. This act often becomes a reason of unpaid debts arose during the financing of living throught mortgage. In this case the mortgage proposer is the bank, which offers this mortgage. This bachelor thesis is trying to define relation between the financing of living and public auctions, how they are connected and where the trend works independently on each other. There are included neither theoretic processing of public auction nor process of auction in use. This thesis doesn't handle all the detailes of public auction, but only targets involuntary auction and the reasons of financial restutition from debtor's side. Involuntary auctions become very important part of market with living even in this critical economical situation.
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